Home Page
Brand Name
Cupcuddle
Modern ceramics and gifting store
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Industry: Gifting
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Platform: Shopify
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Timeline: 10 Days
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Services: UI UX Design, Store Setup, Collection Structure, Mobile Optimisation
34%
Increase in product discovery
26%
Improvement in collection navigation
23%
Increase in add-to-cart rate
20%
Reduction in mobile drop-offs
Project Overview
Cupcuddle needed a warm and visually engaging Shopify storefront for its ceramics and gifting products, with a strong focus on easy browsing, aesthetic presentation, and mobile usability.
Challenge
- ✓Organising multiple ceramic and gifting categories for simple browsing
- ✓Creating an emotional and premium shopping experience through design
- ✓Helping customers discover products quickly across collections
- ✓Improving the mobile shopping flow for visual-first products
Solution
- ✓Created clean grid-based layouts for fast and intuitive product browsing
- ✓Used a soft and warm visual language to reflect the gifting appeal of the brand
- ✓Structured collections clearly to improve navigation and discovery
- ✓Optimised the storefront for mobile shopping and quicker purchase decisions
Key Features
Result
A warm, easy-to-navigate Shopify store that improves product discovery and encourages faster add-to-cart decisions for gifting and home decor shoppers.
34%
Increase in product discovery
26%
Improvement in collection navigation
23%
Increase in add-to-cart rate
20%
Reduction in mobile drop-offs
Store Gallery
Product Page
Collection Page
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